Web architecture
Designing scalable and maintainable web platforms.
Expertise
These aren't nine separate skills on a list. They're the layers a single request passes through — and the reason a problem in one of them so often looks like a problem in another.
Designing scalable and maintainable web platforms.
Advanced WordPress, multisite, custom plugins, themes, routing, APIs, and performance.
PHP, Laravel, WordPress internals, APIs, authentication and integrations.
Modern JavaScript, frontend architecture, progressive enhancement and performance.
Cloud hosting, Apache, CDN, DNS, caching, HTTP/3, deployment and troubleshooting.
Technical SEO, hreflang, canonicalization, redirects, indexing and crawlability.
Multilingual platforms, localization, translation systems and regional websites.
GTM, analytics, attribution, OneTrust and consent-aware tracking.
Incremental modernization, static HTML extraction, architecture simplification and technical debt reduction.
Where it matters most
Specialists cover each of these layers well. What tends to be missing is someone who can hold two or three of them in view at once — because that's where the expensive bugs live.
Architecture, infrastructure, legacy systems, integrations, performance, SEO, or something nobody has quite figured out yet.
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